I had the opportunity to design the branding for the Student Alumni Association at Missouri State University. The project involved creating a visual identity that aligns with MSU’s established type and color palette, ensuring consistency with the university’s branding while adding a fresh, dynamic touch. I developed logo variations, social media assets, and print materials to support the association’s mission of connecting students and alumni. The final branding successfully reflects the pride, tradition, and community spirit of MSU, helping the Student Alumni Association engage and inspire its members.